In a world where fashion trends come and go in the blink of an eye, some make a triumphant return, bringing a mix of nostalgia and contemporary flair. The big bag trend is one such resurgence, and it’s making waves in 2025.
The Row Margaux, Bottega Jodie and Birkin Bag have found their way into the spotlight, signaling a shift toward practicality without compromising style. Here’s why big bags are the must-have accessory of the moment.
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The big bag isn’t a newcomer to the fashion scene. From the 2000s-era oversized hobo bags to the iconic carryalls seen on '90s supermodels, large bags have always been a statement piece. However, their popularity waned in the mid-2010s when mini bags and micro purses became the go-to choice for fashionistas. Fast forward to today, and the big bag has returned, this time with a fresh perspective.
Luxury brands have been instrumental in the comeback of big bags. At Paris Fashion Week, Valentino’s oversized leather totes turned heads, while Bottega Veneta showcased their signature intrecciato weaving on larger-than-life shoulder bags. Chanel reinvented their classic flap bag in jumbo sizes, proving that even timeless designs can adapt to new trends.